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Keller Williams Greenville Upstate
KW Culture
With a blend of a top-down business model, and a bottom-up approach to decision making, Keller Williams Realty will always separate itself from the competition. So much so, that Stanford Business school has completed two case studies on KW, one in 2007 and the other in 2011 all around their unique approach to building and creating their culture.
According to Vice Chairman Mo Anderson, the culture is “the glue that holds it all together.” In the words of the former executive, “It's very difficult to separate the culture and the systems, because the systems are written for the culture and the culture exists for the systems.”
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